Precisca

Visual identity

Graphic design

Illustration

Precisca raises the standard of cancer care through information and education. By creating panels and providing access to panels to a broad range of medical professionals, they can offer the highest quality information and education relevant to an individuals case.

Our goal was to define, brand, and elevate the company to be better positioned as a nation-wide resource for cancer care, but also a strong digital partner for doctors and families around the world. The visual identity became a cohesive system, with a strong logo and carefully chosen typography and colors.

We focused on visualizing a trustworthy, modern, and professional sense of welcome to uncover that cancer care is a team sport.